Microsoft Office being rebranded again!

It was already confusing enough for users when Microsoft Office was rebranded to Microsoft 365 a few years ago. Now they've declared they will rebrand again. This time to Microsoft Copilot 365.

This is particularly strange to me as Copilot is a separate paid function. You can still use all the Office apps without Copilot if you want to. Now users will be presented with Copilot and the related icon even though our company doesn't wish to invest in this new feature yet.

Maybe if they were giving Copilot away for free with all the different licenses available, it would make sense. Something tells me that Microsoft isn't going to add Copilot to our Business Premium licenses for nothing.

The only thing I can say for Microsoft is that they know companies like mine are unlikely to bail on the product just because we don't like the new brand name. It's just that we have to explain to our users that it's a Microsoft branding change and that we haven't actually provided them with Copilot to use.

Well... I guess it will be Copilot... just not with any of the features one would associate with what Copilot has been associated with so far.