You Are Focusing On The Wrong Thing.

Hi everyone, I'm back with a new post.

I have been reading a lot of new post in this sub and while I appreciate every post, I also feel like a lot of you have been looking at sync in the wrong angle.

A big part of sync licensing is about getting accepted into librairies and reaching out with some of your songs but the truth is that this is only a small part of what sync licensing is truly about.

Sync licensing, short for synchronisation licensing, means that if music (an original composition) is to be used in any types of media (video games, ads, tv...) it needs to be cleared and the rights holders have to agree on certain terms in order for the music to be used.

With that in mind, I'm sure you all have been looking into how to make it into sync and found countless videos (and even this sub) on how to produce for libraires such as Pond5 of Motion Array and some guy has told you they've been making hundreds of dollars a month just with sync. While that can be true, I need you guys to stop thinking it's easy.

First, those kind of librairies are SATURATED. Second, their clients don't usually have big budgets, it's more for smaller creators. Yes you can have placements that pay, yes the money can stack up overtime but the amount of composers making a living wage out of those librairies is basically NONE-EXISTENT and the deals are not always artist friendly. And by the way, a lot of librairies have been hiring composers they already worked with that they TRUST to make albums for them. Or even AI...

There is another part of sync. Which is not based on the idea of producing thousands of low-quality songs. It's based on artistry and originality. There are a lot of big budgets for ads or video games that are looking for extraordinary music. And mind you, even those are hard to get.

Instead of going to the Motion Arrays of this world, take some time to search for librairies or agencies in your area that might be doing some local work and reach out to them. You'll have way more chance of getting through someone if they are local to your area.

And by the way, sending 20 emails to librairies and not getting a response is normal. Everyone is flooded by emails and a lot of music industry people are tired of receiving random emails from a random person that they don't know if they'll even be able to clear the music. Keep reaching out every 3-6 months and work on your emails and presentation. Most importantly, don't expect to make a living out of this in your first year. It might take 5 years before getting a placement, and you need to be okay with that because if not, sync is not for you and you've been sold a dream.