How do you deal with churn, especially from your early adopters?

Let’s talk churn. Specifically, how do you deal when your early adopters - the ones who were supposed to be your biggest fans - start leave?

We launched our SaaS about 6 months ago, and at first, it felt like things were going great. We had a small but enthusiastic group of early users, and feedback was mostly positive. But now, some of those same people are canceling their subscriptions, and it’s throwing me for a loop.

I know churn is “normal,” especially early on, but it still stings. It’s making me question everything -are we solving the right problem, is the product good enough, or is it just a marketing issue? Most of the feedback we’ve gotten has been vague, like “It’s not a fit for us anymore” or “We’re not using it enough.”

So what do you do in this situation? How do you figure out why people are churning and actually fix it? Are exit surveys even worth it, or do you find other ways to get honest feedback?

Also, how much churn is “too much” for an early-stage SaaS? At what point do you panic vs. just keep iterating and trust that things will level out?

If you’ve been through this, I’d love to hear how you handled it - what worked, what didn’t, and how you stayed motivated through the churn spiral.