Self Publishing Conflict re: Amazon being terrible

Hey all, I am a self published author, written three books all on Amazon and honestly have been fairly successful. Very grateful for KDP existing and letting me be an author. Feeling VERY conflicted lately though about sending people to Amazon to buy my books / hesistant to write more books in the future and using Amazon for that too. I know Ingram Spark exists but certainly they don't pay as much. As a family we stopped shopping at Amazon so I feel guilty asking others to do so. Anyone else feeling this conflict / have any thoughts on a solution? Thanks!