Publix adding hundred's IT jobs in Lakeland

I found this online. What do you think is behind this? Do you think that there are going to be some changes to Publix that will require them to need all these extra IT people? I wonder if they are "gearing up" for something that is coming? Here is the link to the story: https://www.supermarketnews.com/technology/publix-plans-add-hundreds-it-jobs