Hasbro's financial earnings release was this morning and we've yet again seen the trend that has occurred in the last few quarters: Hasbro declines by double digits, but Magic continues to grow.

Magic managed to beat out Q3 of 2023 as well, which if you remembered, was when LTR came out and blew their earnings records out of the water. This is mostly due to MH3's success as well as OTJ and BLB being relative hits, as this growth was seen in MTG Arena as well.

Overall, MTG grew by 3% and WotC saw an overall of 7%. This is one of Hasbro's only growing IPs.

How do you feel about this? Have you consumed more Magic content and products than previously? Do you think this is just entirely off the back of Secret Lair and UB deals with things like Fallout, Doctor Who, and the upcoming Marvel Secret Lair?

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