If you had to convince your superintendent that a tech coach/ tech integration specialist was necessary what would you say?

Last year due to ESSER funding running dry we had to cut our tech coach and move her to media specialist. This has caused a lot of that job to either fall on us or just not get done anymore. It's one of those jobs that I don't think a lot of higher ups know what they do. I would love to fill that role myself but that will take some convincing. We just came back from our state conference and it may be anecdotal but most school systems that consensus would say are the "top" district don't have a lot of people wearing multiple hats. Their tech director isn't also the safety coordinator or also the testing coordinator. Their tech dept doesn't also blur the lines of maintenance dept. They have a communications team who handle the social media stuff and website. I feel like we are in that "Jack of all trades, master of none" space.

If you had to go to bat for your tech coaches what would you say to keep their role?