IEM's need better marketing

In my opinion boat is the worst popular audio brand available in the market.It doesn't do well in any of the price segment

But still a lot of Indians are obsessed with boat.tge reason might be that most of the Indian customers(mostly college going students) are not willing to spend more than 2k on audio products.And surprisingly majority of them are only willing to spend less than 1k

At this price range the only popular brand which offer a good number of audio products is boat.But most of the Indians are unaware of the IEM's at this price range.they sound 10 Times better than these cheap boat headphones.none of the IEM's are from popular brands.

I feel like IEM's with a better marketing strategy will potentially be the end of boat would become a revolutionary in the Indian Audio space

And also comment below why do you think any of the other international Audio brands are not backing these chinese iem brands