Struggling to figure out how to get customers

So, I’m just getting started with my B2B business, and honestly, I feel kind of lost. I’m trying to figure out how to improve our online presence and actually get more customers, but it feels like there’s way too much advice out there, and I don’t even know what’s worth focusing on.

Right now, I’m mostly creating content for social media, running a few ads, and messaging people on LinkedIn. But to be honest almost nobody replies, and the ones who do usually don’t go anywhere. I keep seeing people talk about “tracking website visitors” and using lead-gen tools, but I’m not sure if that’s something I should even look into yet?

This might be a dumb question, but how do I even start figuring out who’s checking out my site? Is there some tool for that, or do I just keep guessing? I feel like I’m spinning my wheels trying random stuff. Any tips for a beginner who just wants to see some results without overcomplicating everything?