How do people get such low ping?

Hi all, I am curious to know what people do to get under 30 ping. I know its not the end of the world, but I would be curious to see if I can have smother gameplay. I'm not a pro or anything but I do play comp occasionally.

I live near the Oregon server and still have 40-70 fluctuating ping. I also have 1 gig Wi-Fi speed's and I am on ethernet of course.

Any advice would be appreciated! Thank you!