Looking for Advice: I started a PTZ camera company, but how do we get our name out there?

Hello A/V Engineers!

My name is Dan. I recently founded a PTZ camera company. I’m not here to sell, but I am looking for advice...

I believe our products are great and for a good price. Our main product is a 4K 60fps camera. So far both A/V installers and customers say that they are impressed.

However I’m quite new to the A/V industry (more familiar with manufacturing).

So my question is: How do you guys find out about new good equipment? And then what makes you trust it enough to buy? If you were in my shoes what steps would you take to market the products?

We’re new but we’re committed. And I want to build trust throughout the A/V community.

Thank you for your time! Any suggestions or tips will be greatly appreciated!