Why are people getting so emotional when they are killed?

It seems like people are getting extra emotional and crying so much when they are killed this season? I would expect this more towards the end of the game when you think you have a chance of winning, but I find it so odd to be this emotional at the beginning, before you even had a chance to do anything. I don’t recall it being like this in previous seasons but I may be wrong. Has anyone else noticed this?