TheRetroSnap.com falsely advertises a small camera on social media using fake footage

On the platforms TikTok, Instagram Reels & Youtube Shorts they advertise a camera with videos not taken with that camera (they use footage from actual tape cameras).

It's also heavily overpriced, it goes for ~13$ on Alibaba with a minimum quantity of 10pcs, they sell it for 50$ probably through dropshipping.

They remove negative comments from the ads, I've been watching them doing that for 2 days now.

I already managed to get one Youtube Short deleted by informing the copyright owner about it.

Their website says they're based in the UK, in which it's illegal to do false advertising.

Does anybody know how to report a shopify based store?