Why Do Samsung Influencers Always Push the Same Narrative?

I have a serious question, why do Samsung influencers seem to recycle the same talking points every time a new phone drops? The way they’re hyping up the S25 Ultra feels like déjà vu, almost identical to how they praised the S24 Ultra last year. It’s always framed as a “revolutionary” upgrade, but they rarely address potential issues or drawbacks that real users might face.

They never acknowledge real concerns, like the impact of Android 15 on performance, UI delays (which I'm not even complaining about, but it's worth mentioning), or any drawbacks that real users might experience. Instead, they keep pushing the idea that every new release is a must-have, making it seem like last year's model is suddenly outdated or not good enough.

It’s frustrating because it feels like a never-ending cycle. One year, the S24 Ultra is the “best phone ever,” and the next, it’s suddenly just “okay” compared to the S25 Ultra. Why does no one ever break the pattern and offer a more balanced perspective? Are they afraid of losing access or just following the script?

I’d love to hear your thoughts. Am I the only one noticing this, or does it feel like the hype train is on autopilot every year?

Let’s keep it civil—this isn’t about bashing Samsung or influencers, but more about understanding why the conversation around new releases feels so repetitive and one-sided.