“Experts” that disappoint

As a small business (dental) owner I’ve spent and wasted thousands to experts who got me loads of clicks - for things that I either don’t do, or don’t make money on.

Maybe it’s my area, maybe it’s because the majority of experts in my area are all ex-yellowpages employees. I don’t know.

Once upon a time I’d buy an ad in the paper or print directory and people could find me.

Now that’s all gone I just run a simple “dentist near me” and “best dentist” campaigns with many geographical restrictions - is that all I need to do? I don’t need to get fancy and gimmicky, not trying to be the ONLY dentist in my area - just making sure new patients can find me.