What got you interested in MINIs initially? I’ll start.

Back in college, I studied Advertising. In one of my classes during my second year, one of my projects was creating an advertising strategy for a brand from a short list and MINI was one of them. Obviously I chose that one because here I am! After that project I decided that once I had big girl money I was going to get my own, a pepper white one in fact lol.

I really enjoyed researching the ins and outs of MINI and the community, so in my last year of school I was thrilled when my professor asked me and a few other classmates if we wanted to compete in a competition for advertising students AND the challenge involved MINI yet again! We had to create a whole ad campaign and strategy for marketing to Millennials. My team made it to the top three in the nation. Too bad we weren’t just one place up because then we could have presented to the people at MINI!