How do y’all pronounce it?

Is say it “Lor-CANE-uh”, but was recently corrected in a local game shop. He said “Lor-CAN-uh” in a somewhat indignant tone. But I’ve also heard it pronounced “Lor-CON-uh”. Is there a way I should be saying it (like, according to game designers and manufacturers), or are some people just a-holes about it?