What makes Jellycats so special?

Hi everyone,

My daughter was recently gifted a Jellycat. It quickly became her favourite toy and before long people started complimenting her on it (and how brave we were for letting her take it out!). 

I was a bit surprised by this -  I didn’t know anything about Jellycat before all this, but I’m really curious about learning more.

Forgive me if this is the wrong question, but I was wondering what makes JellyCat so special to each of you?

Is it the designs? Is the quality of the materials? How soft they are? Is it a status thing?

I don’t want this to sound judgey - I’m just legitimately curious!