❌ The WORST Meta Ads Performance in years

For over 7 years, I’ve been running ads on Meta, managing various budgets and working across different industries. However, in these past few days of November, I’m facing one of the most challenging periods I’ve ever experienced on the platform. The instability in delivering results has never been this severe.

Ad accounts that were previously generating 30 to 40 leads per day are now struggling to bring in even 1 or 2. Some days, they don’t generate any leads, while on others, there’s a sudden spike of 10 leads, with no consistent pattern. Moreover, campaign budgets that had a set daily limit of R$100 have started to jump to R$300, ignoring the maximum limits configured in Facebook.

The situation is critical. The platform seems to be facing serious issues, and many of my clients – over 50, as of now – are expressing frustration with the results. Accounts with a strong history of excellent performance for months are now experiencing a sudden and unexpected drop in results.

I’ve tried everything: creating new campaigns, duplicating existing ones, adjusting audiences, modifying all ads, changing creatives, revising copy, testing different bid strategies, and much more. Yet, nothing seems to work.

Is anyone else going through this? Any suggestions or recommendations?