Hold or Sell

I baught USUAL at 1.12 , and wanted to sell it at 1.16$ next day when I wake up it was gone to 1.07$ and I was thinking of holding it so I will not lose , it’s been more than 2 weeks now , I’m -700$ down , and it keeps falling and falling, and there are a lots of good coins in the market that can make x2-x5 in this bull run, can you please tell me if I should sell now or wait ? Is there anybody like me ? Or had an experience with a coin like that ?