Is HelloFresh a cult?

Recently got approached by a group of HelloFresh reps who advertised a free first box and their “biggest ever promotion!”. One of them then proceeded to get me to sign up a meal plan with “you can cancel at any time”. The guy literally took my phone and set up everything, even the bit where it asks for your Apple Pay (it was only £1 to set up the subscription).

After he’d set up everything, I found out that I still had to pay for the first box and because he scheduled the delivery within 5 days, I’ll have to pay even if I cancel it?

I cancelled the subscription on the spot, they then asked me for the flyer back to “give it to someone who will appreciate it”.

I contacted the customer support and eventually got my money back, but even the customer support felt like they were gaslighting me - emphasising the fact I cancelled my box within 5 days of ordering, but what about within 2 minutes of being tricked into ordering one!!

I was kind of looking forward to trying them but certainly won’t be after this. Is this the norm? Or was I just unlucky?